The Codes of Gender is a Documentary movie released in 2010. It has a runtime of 73 minutes and is not family-friendly. The movie was released in multiple languages, including English. It has a rating of 6/10 and has received 7 votes. Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.. The film was produced on a budget of $0 and grossed $0 at the box office. Similar Documentary movies includes Je ne suis pas un homme facile, Fanboys, The Red Pill, A LEGO Brickumentary, The People vs. George Lucas, .
Languages Available in: The download servers below has The Codes of Gender subtitles in English Language.
No. The Codes of Gender is not Available on Netflix
No. The Codes of Gender is not Available on HBO NOW
